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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)

by Paul W. Farris,Neil Bendle,Phillip Pfeifer,David Reibstein

ISBN 13: 9780273722038

Format: Paperback (368 pages)
Publisher: Wharton School Publishing
Published: 09 Dec 2008

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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (Pearson Business Analytics Series)

by Neil Bendle,Paul Farris,Phillip Pfeifer,David Reibstein

ISBN 13: 9780136717133

Format: Paperback (512 pages)
Publisher: Pearson
Published: 31 Dec 2020

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